Learn Copywriting and SEO Blogging
Learn SEO copy writing at our one day workshop-style training session. Course material covers all the essentials for bloggers, marketers, online store webasters and communication managers. Understand the principles behind writing for the web as you create content capable of ranking for keywords. Lessons cover the principles of business writing from an SEO specialist’s perspective. Research, create and deliver rank-worthy content, for your website or client. Know how to determine which search terms- know as key words- to target, so you are competing for terms that positively impact the bottom line of the business you are writing for. We also look at keyword distribution, using other terms which enhance the authority and expertise of your writing. You’ll learn how to maintain the balance between writing so that search engines understanding the meaning of your page- and people enjoy reading what you’ve written.
As a content developer or copy writer, you need to present material for humans that has also been optimized for search engines. Time-poor people scan for solid facts and pertinent information. Search engines use a process known as latent semantic indexing – known as LSI -to try and figure out the real meaning of your content. The words you use send relevance signals which are processed using an algorithm, to determine how close to “perfect” your on-page optimisation is.
Search engines assess where your content fits in the hierarchy of worthiness, when they try to match search results to the visitor’s intent.
They try and understand the meaning of what you are trying to say, within the context of what is written in the piece.
Writing better on-page copy helps Google, Bing and Yahoo pick up signals from how snippets are put together. The search engines get lots of clues from copy writers who understand SEO.
Programs within the search engine’s database and index of pages process how sentences are written, and study words which surround primary and secondary key words within the article or web page being scanned.
The searcher’s intent is known only to the searcher- yet that doesn’t mean the searcher knows how to ask Google the right question phrased correctly.
Try bringing an ambiguous question to a search engine, and returning a perfectly targeted answer to this ambiguous question, and you’ll soon see the challenge.
The only hope of this fairy tale coming closer to a happy ending, is through the skill of the professional wordsmith.
Enter the SEO Copywriter Masterclass.
SEO Copy Writing- Learn How to Do It
The next search engine optimisation copy writing class, is scheduled for Thursday 11th April 2019. The session will cover the following in detail:
- Establishing your expertise and mastery of the subject- or convey the expertise of your client, to the website visitor
- How to write a piece that’s reader-friendly and SEO compliant
- Word length- what’s best- and when should you break the rules?
- Setting outcome expectations for clients who book your services
- How to handle the problem of “We’ve always done it this way”- when “their way” is wrong
- What if you can say it quickly and there’s nothing left- how do you bulk out the copy and not sound ridiculous?
- Special enhancements to get your work indexed and ranked higher
- Search Engine Optimisation (SEO) fundamentals every copywriter should know
Be sure to call in advance and register. No deposit is payable- so no loss of money if you don’t show up. The training is held in the afternoon, commencing at 12.30 pm, concluding at 5 pm. The session runs for 4 hours, and includes 30 minutes extra, for a break. Participants receive a follow-up assessment of two pieces of their work, by email which should be submitted within a week of the course’s completion. The cost of the session is just $590- payable on the day.
Google Notices When Humans Share Content
As of this writing, robots still lack emotion, so one of the things the Googlebot uses to try and assess the rank-worthiness of what you write, is how people have reacted to the particular piece in the past.
As humans we tend to pass on something we’ve found which could easily be of value to our friends or family- and every time this happens, your content earns a discreet little tick of approval back in Google HQ.
Of course sharing- via email, links, or social media- aren’t the only signal to indicate rank-worthy content.
Our Melbourne SEO Copywriting Course – part of our suite of Melbourne SEO Courses will teach you how to determine- and write with- the balance of well-rounded content that gives people what they’ve come looking for, as well as providing Google with enough reasons to respect you as an authority on the topic.
Enquire Today- Learn How to Write Better Copy
Our Copy Writing for SEO Courses are held regularly. The material is curated for people who write copy, bloggers and website managers of online eCommerce shops.
Come and master the skills and you’ll be better equipped to bring your message to the world. We’ll show you how to keep your own unique style of writing and communication- essentially what we teach is how to embellish your articles and website copy to get you ranked higher, indexed more frequently and ultimately earn you a greater readership on the web.
Follow this link to contact the SEO Melbourne Academy and find out more about writing great SEO optimised copy.