SEO Courses

We’ve got SEO courses available for all levels. If you’re a beginner and you need help configuring WordPress, Yoast or Woocommerce, we have special SEO classes to suit. Check the next
SEO training course dates. Classes for all levels have been fully updated for 2023, building on sixteen years of delivering
SEO training in Melbourne. This means you can target the education you need, and get the following outcomes: Firstly, master the principles and practical side of search engine optimisation. Secondly, understand not only the theory- but
how to bring it all together in a practical sense, so that you get results. Thirdly, develop the skills needed to see a page the way a search engine would look at it to assess whether or not the content is rank-worthy. Having this skill
alone, is worthy of the price of admission. It means you’ll be able to guide a development team or SEO company to work properly, to achieve results that bring a profit to your business. Furthermore, come away from the training with a
clear plan going forward, so that you know what to do once you’re back at work. Additionally, understand how to fix any mistakes and have benchmarks for the future.

Our SEO Courses Teach Practical Skills in Focused Workshops

Classes are fun, informative and practical. Hands-on exercises will improve your website on the day. In turn, you will know how to research keywords and related terms, properly. Likewise, we teach you how to find the best keywords
without guessing blindly. For instance, your SEO optimisation will have clarity of purpose going forward. In particular, we teach you the best way to structure a page in order to make that page rank. Additionally, our SEO training
covers how to view each page on your website as part of a larger library of content. We have practical, experiential
WordPress SEO workshops for digital marketers and small business website managers who have sites built using
WordPress. You’ll learn the sound principles that a high performing page is built upon. You’ll be privy to a proven, repeatable formula used to attract qualified organic traffic for the keywords that really count. Here are the three
primary levels we offer:

• SEO Beginners Course
• Intermediate Level SEO Course
• Advanced SEO Course

Class sizes are small- for thorough learning. In-house training is available. Personal SEO tutoring is offered throughout the year, on demand.

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FREE SEO Technical Support- on the Day!

Here’s what we offer, that nobody else does. Firstly, we’ll take a look over your site and identify any technical issues, which can be layout / design or server-side. Secondly, we’ll show you how to look for and spot errors too.
Thirdly, we’ll either write you custom notes on what you need to instruct a developer to do in order to fix programming issues- OR we will allocate some time during the class and fix these for you on the day. As a result, you’ll come
away with a website that’s more streamlined to use.

Comprehensive SEO Courses to Inform and Empower

Our search engine optimisation training courses will give you the knowledge and practical skills to make the changes to your website that bring traffic.

Here’s Just Some of What You Will Learn

How to do Keyword Research

Everything begins with a strong foundation. Understand what proper keyword selection and targeting can do to attract more traffic. We teach how to identify and target conversion based keywords- so that you can attract people when they
are ready to become buyers.

We Teach On-Page Optimisation

Learn page-level ranking criteria and how to optimise a web page for given keywords. Know the correct formula for keyword distribution, frequency and using supportive terms. The on page SEO training module covers co-occurence,
word embeddings and looks at the proper way to use related terms, synonyms and semantics to drive your page higher in search results. Understand headings and titles. Know the difference- and how to tune them for the best SEO. Supplement
text with supporting assets. Images, video and graphics can bring your website more verticals. Be found throughout image search, video search and know how these impact organic results for text queries.

Understand How to Do Local SEO

For some businesses, the map listings- make a tremendous difference to their bottom line. Some of our past students absolutely depend on appearing in the Google Snack Pack. Learn how to appear in the business listings for your keywords.
Likewise, know that there’s a dependable, repeatable formula for this- we’ve used it, we teach it- and we know it works! Equally important is the notion that more visibility equates to more traffic! Therefore, learning how to optimize
your content correctly- is critical in bringing just the right web traffic to your domain. Private SEO mentoring and tutoring is available most weeks throughout the year.

Tiny Class Sizes for Better Quality Learning

Bookings are essential, as we have small class numbers to allow for a better and more thorough, learning experience.

Next Dates for SEO Courses in Melbourne

See the following dates for SEO courses. Classes are scheduled most weeks during December and January 2024 and beyond. The training is for students of all levels. Course material has been developed especially for marketers, business owners
and communications managers. Additionally, SEO staff, and agency personnel will benefit from the training. Each student receives an assessment of one website’s rank-worthiness. We reverse engineer a competitor’s on-page SEO strategy.
Doing so lets us see what they haven’t done correctly. Consequently it gives you the best chance of boosting rank quickly.

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One to One SEO Course

If you need a focused, one on one SEO course, individual classes with tailored lessons can be delivered at your workplace or our rooms. These focus on your website, your keywords and a unique strategy is developed for you to follow
post-training. All private SEO tuition includes a second developer on the day who will work on fixing any technical errors or design issues your website might have. There is no other session like it- get website architecture problems
sorted, fix crawl issues- get analytics installed or configured properly and implement proper directives into your website’s robots text file. Tasks are done at any level- right through to advanced SEO, website development, programming
and diagnostics. We’ll even show you how to reverse engineer your competitors’ strategies in more depth, so you can beat them in organic rank.

Your Own SEO Intensive

The one-day SEO Masterclass can be booked as a private event. So two participants from the same business- can attend for the price of one! Read about the
SEO masterclass workshop, to be held in December 2023. This exciting
event covers a total digital marketing strategy in one action-packed day. Examples of strategies are developed specifically for you, and implement on your website that very day.

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Content has been developed in order to teach practical, results-oriented skills. Learn by participation. Uniquely customised notes are part of every class. The material taught, is practical, informative and relevant to the most
effective search engine optimization techniques of 2020. We teach only white hat methods at our SEO courses. First they are tested to be safe on our own websites. Secondly we implement the best SEO optimisation on client websites. This
means what you learn will survive algorithmic updates with ease. When you come to understand the way professionals work, maintaining your website’s front page organic rank will be second nature.

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Comprehensive SEO Courses – Essential Training Modules

Our SEO courses cover specifics relating to all the popular web CMSs in use today. We’ll take you beyond the plug-ins- and show you how to get a finer level of control over how your pages are seen and indexed. If you want to gain an
understanding how to build a website and include optimize it from the very beginning, we encourage you to look at our
website design and SEO training courses, available during the day or in the evenings. Our conveniently
locations provide the perfect opportunity for you to study, in a workshop environment where you get guidance on the practical use of what you learn. It’s wise to shift focus from the blue links of page 1 search results. Therefore, you
should concentrate more on acquiring qualified traffic to your website. Every algorithmic adjustment brings updates and a tightening of ranking criteria. This happens in order to control how websites earn their rank. We will explain and
tech you the skills required to hold your ground against websites that compete directly with yours. Safe ethical strategies to get you ranking in the short-term future and beyond.

Understand SEO in Context

Whether you want to learn SEO to help you understand the work a professional SEO company is doing,
or to do your own search engine optimisation- we will teach you all the skills you need to make a positive, dramatic improvement to your website rank within Google search. If you’re still doing SEO the old way- with keywords lists and
spreadsheets… we’ve got some startling news for you! These days, there’s so much more to search engine optimisation than keyword search volumes. Understand how to spot the right time to work hard at optimising your website and when you
should back off and give it a break. In other words- sometimes you can do too much of a good thing! Learn what your visitors really want- what they expect from an authoritative website – one which encourages them to do business
with you. Equally, gain insights into how Google determines what sort of visitor experience you are providing, and how search engines decide whether or not your rank has been earned via sweat and effort, or trickery. With this in mind,
you’ll be well placed to optimise for the page experience algorithm update, due to roll out soon. Understand why reading about SEO on forums and websites where nobody is accountable for what is written- might get you started on the
wrong path. Likewise, know how to spot the traps which trap many website managers, content writers and SEOs. Given these points, you’ll ultimately control the success of your website. We work on client websites and have got them all to
the top half of 1st page organic results for competitive, buyer-intent keywords. Therefore our Melbourne SEO courses have been designed to teach you all the skills you need so that you can achieve the same results we do- and please your
clients!

Contact our Melbourne office to find out more.

Website updated 28th November 2023